simplicity performance that a user experiences while using and navigating your app
CHURN RATE
What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It
USER EXPERIENCE (UX)
RELATED TERMS
SESSION INTERVALS
a metric showing how frequently your one user open the app by calculating the time between the last and the next sessions
In-App Advertising
What is in-app advertising? In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their