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ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness of future marketing investments


RELATED TERMS

App Rating

What is mobile app rating? App rating allows users to rate an app by giving feedback on their experience. App rating helps both other users

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OPTIMIZATION

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

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