the longer and more specific keyword phrases that visitors are more likely to use when they are searching something they needed
What is ad mediation? Ad mediation is an app monetization tool that enables app developers or marketers to connect various ad networks to their apps
What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users
an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call