IBA (INTERNET-BASED ADVERTISING)

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type of advertising concept that involves tracking of consumers’ online activities to deliver tailored advertising


RELATED TERMS

OPTIMIZATION

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

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Mobile Bid Adjustment

What are mobile bid adjustments? Mobile bid adjustments are critical features of mobile advertising that allow advertisers to increase or decrease their bids for specific

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