an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call by clicking within a mobile ad
What is mobile attribution manipulation? Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment
What are in-app purchases? IAPs are a type of digital transaction that allows users to buy extra content, features, and services within mobile apps. IAPs