The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
Churn rate = 1 – (number of monthly active users/number of monthly installs)
What is a casual game? Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick,
Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners like App Samurai. Advertisers can reach new customers by being
an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time,