the practice to test different experiences within mobile apps
CPM (Cost Per Mille)
What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”
A/B TESTING
RELATED TERMS
Frequency Capping
What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.