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Social Media Advertising

How to Drive App Installs with Instagram Ads

4 MIN. READ With over 500M community members, Instagram has grown to become one of the best and largest social media platforms for mobile ads. Through ads, businesses

Mobile Advertising Articles

What is Mobile Native Advertising?

4 MIN. READ If you are playing the game of advertising your apps or content over the web, you might already be familiar with the ongoing trend of

App Store Optimization Articles

App Store Algorithm Changes

3 MIN. READ Knowing the algorithm itself behind the app stores would be the most amazing thing in order to succeed for app developers, mobile marketers, and media agencies.

Mobile Advertising Articles

Why You Should Invest in Mobile Video Ads

5 MIN. READ In recent years, mobile devices have become a dominant source for marketers to connect with their audience. The mere fact that mobile phones are now

Mobile App Marketing Articles

User Retention Lessons from Big Brands

5 MIN. READ Most mobile apps in major app stores can’t retain users. The main mistake causing this problem is that mobile app owners or developers focus on

Mobile Advertising Articles

In-App Advertising and Ad Formats

4 MIN. READ Today, there is a clear fact that app developers provide free app and then make money thanks to advertising. Most people don’t want to pay

Mobile App Marketing Articles

Advices for Doing Better Mobile Advertising

4 MIN. READ “Mobile is not a channel; it is a way of living!” Mobile advertising is growing faster and getting stronger than other digital advertising formats in

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