Social Media Advertising
How to Drive App Installs with Instagram Ads
4 MIN. READ With over 500M community members, Instagram has grown to become one of the best and largest social media platforms for mobile ads. Through ads, businesses
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Mobile Advertising Articles
What is Mobile Native Advertising?
4 MIN. READ If you are playing the game of advertising your apps or content over the web, you might already be familiar with the ongoing trend of
App Store Optimization Articles
App Store Algorithm Changes
3 MIN. READ Knowing the algorithm itself behind the app stores would be the most amazing thing in order to succeed for app developers, mobile marketers, and media agencies.
Mobile Advertising Articles
Why You Should Invest in Mobile Video Ads
5 MIN. READ In recent years, mobile devices have become a dominant source for marketers to connect with their audience. The mere fact that mobile phones are now
Mobile App Marketing Articles
What is Wrong with Your Mobile User Acquisition Strategy?
4 MIN. READ Building an app without a marketing plan If you don’t know your observable and measurable end result, how can you achieve it? Define your KPIs
Mobile App Marketing Articles
User Retention Lessons from Big Brands
5 MIN. READ Most mobile apps in major app stores can’t retain users. The main mistake causing this problem is that mobile app owners or developers focus on
Mobile App Analytics Articles
How to Use Mobile Analytics to Increase Your App Downloads
5 MIN. READ Today, undoubtedly, knowledge is the most powerful asset. When you do any business, measure and internalize every aspect, especially the new speedily improving fields, like
Mobile App Marketing Articles
Apps of Cards: 5 Popular Growth Hacking Tips for Apps
4 MIN. READ Every day, thousands of new apps are submitted on app stores. According to PocketGamer.biz, in 2015, Apple’s App Store had reached more than thousands of
Mobile Advertising Articles
7 Convincing Reasons to Use Paid User Acquisition for Your App
4 MIN. READ User acquisition for mobile apps has become a real challenge. People love to use apps and discover new ones, research says. As you can see
Mobile Advertising Articles
In-App Advertising and Ad Formats
4 MIN. READ Today, there is a clear fact that app developers provide free app and then make money thanks to advertising. Most people don’t want to pay
App Store Optimization Articles
Putting ASO & Boost Campaigns Together to Increase Your Downloads
4 MIN. READ Succeeding with a mobile app is getting harder because of the increasing number of apps and increasing tendency towards app usage in all categories. As
Mobile App Marketing Articles
Advices for Doing Better Mobile Advertising
4 MIN. READ “Mobile is not a channel; it is a way of living!” Mobile advertising is growing faster and getting stronger than other digital advertising formats in
