Mobile App Development
10 Places to Find Beta Users to Test Your App
6 MIN. READ Is your app ready to be published? It is one of the most common mistakes that indie developers or app owners do to publish the
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Mobile Advertising Articles
A Beginner’s Guide to In–App Purchases
6 MIN. READ Creating an amazing mobile application is great but, making some profit with it, it’s even better. There is an interesting strategy to monetize an app,
Mobile Advertising Articles
Social Media Marketing for Mobile Apps: Why & How to Use It
9 MIN. READ Imagine that your application is more visible and engages more with your users, at the same time, you can do this with less money, sometimes,
Mobile Advertising Articles
Mobile App Retargeting: Benefits And Best Practices
5 MIN. READ After creating a mobile app, you follow all the steps in the book to acquire users and increase the number of downloads. For that, marketers
Mobile Advertising Articles
What Are Interstitial Ads?
4 MIN. READ Interstitial ads are one of the most popular mobile ad formats used by indie developers because of their high impression rate to increase downloads and
Mobile App Marketing Articles
App User Segmentation: Best Practices & Examples
6 MIN. READ First of all, let’s say that a segment is a group of users chosen by a set of criteria, like age, country or preferences. User
Mobile App Marketing Articles
How To Build A Successful App User Acquisition Strategy
11 MIN. READ While creating a mobile application, one of the biggest goals of a developing team is to get as many users as possible. But it is very
Mobile App Marketing Articles
10 Reasons for Why People Uninstall Your Mobile App
6 MIN. READ According to the analysis done by Uninstall.io, 94% of users uninstall mobile apps after 30 days from download. Yes, you spent hundreds of thousands of
Mobile App Marketing Articles
Push Notifications vs In-App Messaging: Differences And Best Practices
6 MIN. READ Today, we are living in an interactive world. The days of boring apps are now past. Developers use dynamic methods to communicate important information to
Mobile Advertising Articles
How to Make an App Go Viral
6 MIN. READ If you’re creating an app, whether it’s a news app, a social app, or a game app, your key focus has to be to make
Mobile Advertising Articles
5 Tactics For Maximizing LTV Of An App User
7 MIN. READ User Lifetime Value (LTV) is like its name shows, the average value of a user over his lifecycle with the app. Simpler saying this; LTV
Mobile Advertising Articles
5 Effective Mobile App Monetization Strategies
4 MIN. READ You developed an amazing app that meets the need of its audience and engages with them. The next step you take into consideration is making
