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A Beginners’ Guide to User Acquisition in 2022

User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the process of acquiring new users for a mobile app. This is important to mobile advertisers because it allows them to reach new...

Influencer Performance Marketing Campaigns Explained

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AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A form of acquiring users that has been molded from the ever-evolving media consumption habits of boomers, millennials and Gen Z’s. With this...

An Introduction to DSPs and Why You Need Them

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Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use demand-side platforms (DSPs) to automate this process. In turn, you can spend less time searching for publishers and spend more time on...

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