6 MIN. READ When creating a marketing campaign you have to calculate ROI (Return On Investment). Although it is very difficult to calculate this metric because of numerous
5 MIN. READ What Are Mobile Moments Through mobile apps, brands have the opportunity to be connected with their customers all the time. But what is the optimal
6 MIN. READ For a developer, the main concern regarding launching his app should be the first impression that the app makes for users. At this moment we
6 MIN. READ Apple announced that it will open App Store Search Ads these days for iPad and iPhone from U.S. for start, after a period of beta
6 MIN. READ Is your app ready to be published? It is one of the most common mistakes that indie developers or app owners do to publish the
6 MIN. READ Creating an amazing mobile application is great but, making some profit with it, it’s even better. There is an interesting strategy to monetize an app,
9 MIN. READ Imagine that your application is more visible and engages more with your users, at the same time, you can do this with less money, sometimes,
5 MIN. READ After creating a mobile app, you follow all the steps in the book to acquire users and increase the number of downloads. For that, marketers
4 MIN. READ Interstitial ads are one of the most popular mobile ad formats used by indie developers because of their high impression rate to increase downloads and
6 MIN. READ First of all, let’s say that a segment is a group of users chosen by a set of criteria, like age, country or preferences. User
11 MIN. READ While creating a mobile application, one of the biggest goals of a developing team is to get as many users as possible. But it is very
6 MIN. READ According to the analysis done by Uninstall.io, 94% of users uninstall mobile apps after 30 days from download. Yes, you spent hundreds of thousands of
