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Rewarded Playtime for Mobile Games: Extend Gameplay, Elevate LTV, and Boost Earnings

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Developers in the dynamic field of mobile gaming are constantly looking for innovative strategies to captivate players and drive substantial revenue. AppSamurai's Rewarded Playtime model, also known as Play-2-Earn, offers a multifaceted approach to extend gameplay, increase lifetime value (LTV), and improve earnings. Here's how this revolutionary...

Header Bidding vs. Programmatic Waterfall: The Dynamic Landscape of Programmatic Advertising

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Programmatic advertising has reshaped the digital advertising landscape by automating ad inventory buying and selling. As a result of this evolution from traditional ad-buying methods, digital marketing strategies have become more efficient, precise, and data-driven.In this blog post, we'll dive into header bidding and waterfall, explaining their...

What is App Tracking Transparency? How Does it Work?

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The concept of privacy has taken center stage in an era dominated by digital connectivity, causing major changes in the way apps handle user data. Enter App Tracking Transparency (ATT), a groundbreaking development that has reshaped the digital landscape. This blog post explores ATT’s facets, origins, impact...

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