Mobile Game Marketing
How to Boost Visibility for your Mobile Game?
6 MIN. READ As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027.
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Mobile App Engagement
App Gamification Strategies: How to Increase Engagement and Retention?
6 MIN. READ The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention.
Mobile App Engagement
What is App Conversion Rate Optimization and How to Improve CRO?
8 MIN. READ Conversion Rate Optimization (CRO) is critical to any successful digital strategy, especially in the mobile app landscape. But what is Conversion Rate Optimization? Simply put,
Mobile Advertising Articles
Accelerate Your Utility App with App Discovery (OEM)
2 MIN. READ App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in front of millions of
Mobile Advertising Articles
What Is OEM & What Opportunities Does It Have for Mobile Marketers?
3 MIN. READ App Discovery (OEM) is increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept.
App Store Optimization Articles
App Icon Guide 2023: How to Design a Compelling App Icon
6 MIN. READ App icon… Here is a great 2023 guide. (This post is updated in August 2023!) When developing a mobile application, one of the key elements
Mobile App Engagement
Incrementality Tests: Unlocking the Full Potential of Your Mobile App Marketing Efforts
6 MIN. READ For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess
Mobile App Engagement
Acquiring and Engaging Users for Enterprise Mobile Apps: Key Strategies and Tactics
6 MIN. READ In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you
Mobile Advertising Articles
Universal App Campaigns (UAC) & Marketing Alternatives
7 MIN. READ Targeting the right audience is of paramount importance to any mobile marketer; it allows you to advertise efficiently, and effectively and maximize your ROAS. This
Mobile App Marketing Articles
100 Websites for Mobile App (App Store & Google Play)
7 MIN. READ Here is a great guide for free app promotion sites! It is certain that app marketing is not just advertising, even though our core business
Mobile App Marketing Articles
Take Your App to the Next Level with Concentrated Marketing
6 MIN. READ In the ever-changing and highly competitive mobile marketing industry, targeted marketing strategies are essential for an app’s success. Concentrated marketing is an effective approach for
Mobile App Marketing Articles
13 Best Mobile Marketing Tips for the Holidays
7 MIN. READ The Holiday Season is a spectacular opportunity for app developers to grab users’ attention and popularize their apps! By crafting holiday-themed strategies, you can increase
