5 MIN. READ Are you feeling lost in a sea of data and channels when it comes to mobile marketing and user acquisition? Fear not, my friend –
4 MIN. READ The release of SKAdNetwork 4.0 has brought significant updates to the mobile advertising industry that may take some time and effort to adopt. Let’s first
4 MIN. READ With millions of apps in app stores, creating an app that stands out and attracts users is increasingly challenging. Understanding user behavior in your mobile
4 MIN. READ In digital marketing, a postback is a crucial tool for tracking conversions and optimizing advertising campaigns. Postback enables advertisers to track user behavior and measure
6 MIN. READ Affiliate marketing is one of the oldest marketing practices where publishers promote a business using an affiliate link and gain commission from the sales, leads,
5 MIN. READ In-app advertising is a significant part of most apps’ monetization strategy. Mobile ads play an essential role in the apps’ revenue; they should be placed
6 MIN. READ As app developers, we understand the importance of maximizing in-app monetization. After all, it’s one of the main methods of generating app revenue. However, with
7 MIN. READ As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As
6 MIN. READ When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness
6 MIN. READ Play-to-earn apps are mobile or web-based applications that allow users to earn real-world rewards for playing the game. Examples of play-to-earn apps include fantasy sports,
6 MIN. READ In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially
6 MIN. READ As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027.
