6 MIN. READ As app developers, we understand the importance of maximizing in-app monetization. After all, it’s one of the main methods of generating app revenue. However, with
7 MIN. READ As app marketers look to the future, one of the most important aspects of success for their app’s growth is developing effective branding strategies. As
6 MIN. READ When it comes to creating advertisements for your mobile app, you need to initially consider what end of the user journey you are addressing: Awareness
6 MIN. READ Play-to-earn apps are mobile or web-based applications that allow users to earn real-world rewards for playing the game. Examples of play-to-earn apps include fantasy sports,
6 MIN. READ In today’s world, industries are becoming more reliant on the need for data between parties. Consequently, data clean rooms are quickly becoming increasingly popular, especially
6 MIN. READ As per Statista, the mobile gaming industry is estimated to hit $172.10 billion this year (2023) and is projected to hit $221.70 billion in 2027.
6 MIN. READ The use of gamification in mobile apps is on the rise, with many companies using it as a way to increase user engagement and retention.
6 MIN. READ One of the keys to a successful app is good conversion rate optimization (CRO), which leads to high conversion rates as people convert from prospects
2 MIN. READ What is App Discovery? App Discovery, also known as OEM (Original Equipment Manufacturer), is one of the most effective ways to get your app in
3 MIN. READ App Discovery (OEM) is increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not be familiar with the
6 MIN. READ For mobile marketers, acquiring new users via your marketing strategies is only half the battle; it is important to conduct tests and measurements to assess
6 MIN. READ In today’s digital world, enterprise mobile apps are an increasingly important way for organizations to increase employee productivity and streamline internal processes. But if you
