Have you started strategizing your new year mobile marketing plans? If yes, the stats and trends we will explain below are worth reading carefully.
As you know, the mobile industry is growing at a monumental pace. If we look back at the past, we get a feeling for the advanced stages we have now reached; from room-sized computers to carrying the internet in our pocket thanks to smartphones. As a result the number of people using smartphones has increased and consequently, so has the number of apps that have been developed, increasing time spent on mobile and more.
There is a revolution in the mobile world. At this point, we compile the significant statistics to help you while developing a strategy and let you gain a competitive advantage.
1. The time consumers spend on mobile devices
In the US, adults spend 3 hours and 15 minutes every day on mobile devices, and it is expected to rise to 3 hours 23 minutes. This number is 1 hour more than that of 2013. As can be seen, the time being spent on mobile devices is increasing every year.
2. The percentage of digital ad budgets
In 2016, 51% of all digital ad budgets were spent on mobile ads and it is expected to represent 72% in US by 2018. To gain a competitive advantage, budget allocation would require fervent strategizing. From a monetary point of view, ad budget spending is said to exceed $40 billion this year. (Source: IAB and MarketingLand)
3. Types of ads that annoy users
Respondents answered as follows when asked about which ads annoy them whilst using their smartphones.
4. The percentage of mobile search with a search engine
48% of mobile users use search engines when on their smartphones. This means managing search engine optimization is essential for your app’s visibility.
5. The percentage of small businesses that have mobile friendly websites
As mentioned before, half of the total smartphone user populace uses search engines on their phones. So, having a mobile friendly website is very important. However, surprisingly, only 5% of small businesses have mobile friendly websites.
6. The things user give importance
In spite of the low ratio of businesses having mobile friendly websites, 61% of users don’t like websites having access problems and 40% of them prefer to visit a competitor’s website.
The more important thing is that 83% of mobile users say seamless experience across all devices is extremely important.
Another important ratio is the percentage of users saying content is very important: It is 91%.
Website design is also important. It is because 57% of users say they don’t suggest a poorly designed website.
If you take all these ratios into consideration, you should absolutely focus on users’ needs and preferences to outpoint the competitors.
(Source: McKinsey & Company)
7. The average page load on mobile devices
The average page load on mobile devices is 22 seconds, but websites that load in 5 seconds on mobile see 25% more ad visibility and 70% longer session duration. And consumers expect to load less than 2 seconds.
(Source: Think With Google and Google DoubleClick)
8. The percentage of small businesses having an app
As of March 2017, 42% of small businesses have their own mobile app. This number is expected to increase to 67% by the end of 2017.
9. The top reasons of developing a mobile app
Mainly, companies develop a mobile app to raise sales, improve customer experience and gain a competitive advantage.
(Source: Bizness Apps)
10. The percentage of consumers spending time on app
Together with increasing number of app, people consume media through an app. 89% of mobile time is spent on apps.
11. The industries users search most on mobile devices
With 73%, food and beverage is at the top. Then, health and sports come with both 68%. And more than 40% of all mobile searches have local intent.
12. The effect of location-based marketing
If we talk about local search, it would be beneficial to say location-based marketing strategies can be 20 times more effective than usual banner ads.
(Source: My Total Retail)
13. The most effective mobile marketing campaigns
Each campaign below is rated as very effective or effective. According to the results, exclusive deals are the most effective one.
And the more surprising one is 86% of consumers would find it beneficial to get exclusive coupons or offers on their mobile device while shopping in store. Moreover, nearly 4 out of 10 consumers find the personalized coupons encouraging for shopping.
14. The average order value of consumers using mobile devices
Let’s talk about money. The AOV of iOS users is $114, while it is $95 for Android users.
(Source: Media Post)
15. The social media time spent on mobile devices
80% of social media time is spent on a mobile device. The amazing fact is 48% of millennials watch a video solely on their mobile devices.
Half of the users grab their smartphones as soon as they wake up.
Final Things to Say
We hope these mobile marketing statistics let you being more mobile oriented while strategizing digital marketing. Don’t waste your time any more and make 2018 your year!