App Store Optimization Articles
Rewarded Engagement Campaigns & How they Benefit Your ASO
As per Statista, the Google Play Store is packed with over 2.79 Million apps. The graph below paints a daunting picture of how taking your
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Social Media Marketing
Tips for Social Media Marketing Based on Your Target Audience
Social media marketing is crucial for many businesses, but it can be difficult to select the right platforms with so many options available. From Facebook
AppSamurai News
How Samurai AI Works to Help Grow Your Mobile Business
Developments in artificial intelligence in recent years have made it one of the most crucial components of successful online businesses, including mobile businesses. As AI
Mobile Advertising Articles
How to Promote App Updates and Rebrands
If you want to increase brand recognition, continually build your brand persona, and boost customer engagement with your brand, it’s often necessary to make updates
Mobile App Engagement
Your Guide to Creating a Brand Persona
One of the fundamental elements of a successful business is a clear brand persona. While a business can succeed to some extent with hard-working employees,
Mobile Advertising Articles
Choosing the Most Effective Ad Format for Your Business
Advertising is a necessity for any business, including app advertising. Through effective app advertising, you can promote your brand and your own apps in ways
App Store Optimization Articles
The Best Tips for App Store Pricing
When launching a new app, one of the biggest considerations is app store pricing. If you don’t appropriately price your app, you’re likely to minimize
Rewarded Ads
How Rewarded Engagement Material Can Help Your App Top the Ranking Charts
Rewarded engagement materials include a variety of ads that app owners can include to reward users, keep them engaged, and ultimately help boost rankings on
Mobile Marketing Strategies
12 Effective Mobile Marketing Strategies for Christmas
One of the best times of the year to market your app is around Christmas, which remains one of the biggest holidays of the year.
Mobile Advertising Articles
Giant Adtechs of 2021
Going back between 2006 and 2017, hundreds of ad networks and dozens of DSPs, SSPs, exchanges, anti-fraud solutions, attribution solutions, and other companies were able
Mobile Advertising Articles
Playable Ads vs. Interactive Ads for On-App Advertisers
When developing on-app advertising campaigns, there are several options available when it comes to the types of ads you can use. Many advertisers use video
Mobile Advertising Articles
How to Develop a Buyer Persona for Your On-App Advertising Campaigns?
When developing on-app advertising campaigns, you need to make sure your ads target the right people at the right time. If you aren’t properly targeting