Best Mobile Ad Formats And Mobile Ad Sizes

Mobile advertising is a way to put your message in front of the right people at the right time. You spend your money, your time and effort to turn them into qualified and loyal users. At this point, there are different ways which form “mobile advertising” completely. In this post, I want to explain what these ad types are together with their features in a few words.

Mobile Ad Types

People of all ages use their mobile phones wherever they go. And the screen size is changeable. In order to offer the best experience, raise the viewability and increase revenue, mobile ads should be placed in optimal sizes.

There are four major types of mobile ads. And all of them have unique features within itself. Let’s learn their features and optimal sizes.

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Banner Ads

It is the most popular ad type. Banner ads appear in the form of bar, column or box containing relevant text and graphics at the top or bottom of the screen. As being safe and simple, it is preferred by many people.

The Size

For mobile, 320*50 and 300*50 banner ads perform quite well.
For tablet; 728*90 and 300*250 banner ads perform quite well.

The Features of 320*50 and 300*50 Banner Ads

  • They are leaderboards of mobile.
  • They are the most effective mobile ad banners.
  • They are popular among mobile websites and apps.
  • They can be fitted for wider screens at either the top of the screen or the bottom.
  • The thing that should be considered is to make texts and CTA buttons big enough to be readable on a small device.

 

The Features of 728*90 Banner Ads

  • Known as “leaderboard”
  • They are often placed at the top center of a webpage.
  • They are popular among tablets and desktops as they perform better on them.
  • All graphics don’t fit perfectly within its dimensions. So, create a content that fits perfect for the wide and short format.
  • The price tends to increase due to its popularity.

 

The Features of 300*250 Banner Ads

  • Known as “medium rectangles”
  • They are popular among tablets and desktops and among some apps compatible with tablets.
  • As its shape is like the square, it has more place to fill with the ads.
  • 300*250 banner ads that placed above outperform ads placed below.

 

Dos

While implementing banner ads,

  • Allocate space for banner ads in order not to interfere with the rest of app’s content.
  • Separate banner ads from app’s elements.
  • Put the same ad across several screens to raise the possible click rate.
  • Use the animated banner to improve the user experience.
  • Determine the refresh rate as around 30 seconds which is the industry average.
  • Work with more than one banner ad provider.
  • Experiment with different banner options.

 

Don’ts

While implementing banner ads,

  • Don’t ask users to click as it results in getting clicks from users who are not interested in.
  • Don’t place the banner ad near any element which causes accidental clicks, especially avoid places that require users action like “start button”
  • Don’t place the banner ad on the active gameplay screen. It results in being ignored your banner by users as users focus on playing a game.
  • Don’t place the banner ads in non-visible places.
  • Don’t place more than one banner on the same screen. It results in getting bad user experience as well as banning from the ad network.

 

Interstitial Ads

They are interactive ads which cover the full screen. They are displayed at the transition points of an app such as while an app is loading or after an app is closed.

The Size

For mobile; 320*480 (the most popular size) and 480*320 interstitial ads perform quite well.
For tablet; 1024*768 and 768*1024 interstitial ads perform quite well.

The Features

  • It is placed on crucial moments like the opening a game.
  • Closing the ad requires the user action.
  • Fullscreen on mobile especially grab the attention of users.
  • They are best placed within games with levels, according to experts.
  • It has larger space and broader message. Also, they are visually compelling.
  • It requires more design work.

 

Native Ads

As it can be understood from its name, these ads resemble organic content of the platform upon which they appear. It is the hottest tactic of mobile advertising. As they don’t look like as an ad, it is a great way to get users without disrupting them.
Native ads can be delivered in a variety of ways:

  • Publications such as Forbes have sponsored posts
  • Facebook suggested posts
  • Twitter sponsored Tweets
  • Promoted Pins on Pinterest
  • Promoted listings on Foursquare or Yelp
  • Sponsored stories on Buzzfeed, Mashable, Huffington Post, etc.

 

The Size

They come in various forms and sizes. Your job is just to give the component of the ad. Publisher displays the ad in a way fitting the actual content of its app.

The Features

  • The basic feature is being less distracting than other ads.
  • It has higher CTR(10.6%)  and better ad engagement (14%).

 

Video Ads

Video ads display video content that plays when a user is engaging with an app or s/he opens it knowingly and willfully. It requires the higher budget than others but offers higher engagement.

The Size

You can the size of video ads from the image below.

*Image was taken from Gadmobe.

The Features

  • Users like video.
  • It requires more budget to produce.
  • It can be useless if poor.
  • They should be short (as mentioned in 15 to 30 seconds range).

 

Rich Media Ads

Rich media ads include advanced features such as video, audio, GPS or other elements. I mean these ads get benefit from mobile-specific technology.

The Size

You can the size of rich media ads from the image below.

*Image was taken from Gadmobe

 

The Features

  • Known as “multimedia banner”
  • It is the best format for advertisers with ambitious goals.
  • They are interactive and dynamic.
  • They can be synchronized with technologies like JavaScript & HTML.
  • According to a study by the IAB and comScore, rich media ads result in higher user interaction (79% higher) better brand recall (18% more viewers recalled the brand) and better message recall (23% more users remembered the message of the ad)