15 Mobile App KPIs that Actually Matter 2020
With channels, platforms and ad formats widening every year, it is important to know the best KPIs to measure success for 2020. ...
20 November, 2019
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Engage Your Users with Playable Ads Like a Pro
Playable ads are certainly one of the most engaging ad formats. This interactive ad format enables mobile app ad advertisers to give a brief preview...
15 November, 2019
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What is Mobile Marketing and How it Started
Preserved in the ruins of Pompeii, is a mosaic of and an amphora that once contained 'garum', a type of sweet and sour fish sauce....
14 November, 2019
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Which of the 3 Common Onboarding Methods is Best for Your App?
Using a new app is like meeting someone for the first time. Your initial interactions could be awkward and confusing or there could be an...
07 November, 2019
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App Samurai Kills it at the Smarties Awards
Recently, App Samurai, along with our customer Migros, were acknowledged for our supportive brand-building excellence! Thanks, MMA Global! Awards are lovely and shiny, however, the...
05 November, 2019
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Getting Rich with Rich Media Ads
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact...
23 October, 2019
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Mobile Gaming Updates for 2019
Mobile games now account for nearly half of gaming revenue globally. Once mobile games were considered as a humble edition to any gaming company’s arsenal...
16 October, 2019
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Mobile Ad Fraud Trends 2019: iOS vs. Android Advertising
2.7 million. This is the population of Chicago, how many new paid subscribers were acquired by Netflix in Q2, 2019, the price of one huge...
15 October, 2019
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4 Inspiring Mobile App Advertisements: Tinder, Angry Birds and More
When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend...
11 October, 2019
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App Samurai Presents at AWS StartUp Day
Yesterday we had the pleasure to be invited by AWS for a keynote speech at their Popup Loft - Startup Day in Istanbul, and who...
26 September, 2019
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