7 of the Best Android & iOS App Uninstalls Tracking Tools
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you...
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you...
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
Globally, it is anticipated that mobile ad expenditure will reach US $247.4 billion by the end of 2020. In the U.S. alone, it is forecasted...
It has been a huge year for App Samurai. We grew and so did you! We take a look back at some of our highlights...
Probably you’ve heard about the hype over native advertising, and you want to jump on the growth bandwagon. But what exactly is native advertising and...
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 - 2019,...
Before building a website, it’s important to understand the implications that design choices will have down the line. Once the site is live it becomes...
Artificial Intelligence is trending and many businesses and leading technology companies are not missing a beat. Apps can also benefit too. Mobile internet and data...
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard...
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...