7 of the Best Android & iOS App Uninstalls Tracking Tools
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you...
29 January, 2020
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Burst Campaigns for Mobile App Marketing – Everything You Need to Know
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
21 January, 2020
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2020 UA UPDATES EVERY MARKETER NEEDS TO KNOW
Globally, it is anticipated that mobile ad expenditure will reach US $247.4 billion by the end of 2020. In the U.S. alone, it is forecasted...
14 January, 2020
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APP SAMURAI’S YEAR IN REVIEW – 2019
It has been a huge year for App Samurai. We grew and so did you! We take a look back at some of our highlights...
13 January, 2020
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11 Stats Proving that Native Video Advertising is Ace
Probably you’ve heard about the hype over native advertising, and you want to jump on the growth bandwagon. But what exactly is native advertising and...
27 December, 2019
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A Step-by-Step Guide To Detect Mobile Ad Fraud
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 - 2019,...
19 December, 2019
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The Pros and Cons of Responsive Design
Before building a website, it’s important to understand the implications that design choices will have down the line. Once the site is live it becomes...
12 December, 2019
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How will Artificial Intelligence Affect Mobile Apps?
Artificial Intelligence is trending and many businesses and leading technology companies are not missing a beat. Apps can also benefit too. Mobile internet and data...
28 November, 2019
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How to A/B Test Creatives For Static and Video Ads
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard...
28 November, 2019
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eCPM Hacks to Boost your ROAS
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
22 November, 2019
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