Rewarded video ads are a type of in-app ad that is a win-win situation for both advertisers and publishers. They are particularly popular in the...
This post was originally published in 2017, and since then, it amassed over 13k views. So, we decided to give it a refresh! When you...
Why do you need to know about burst campaigns? As one of the most popular techniques for app marketing, their popularity has gone through the...
It has been a huge year for App Samurai. We grew and so did you! We take a look back at some of our highlights...
Probably you’ve heard about the hype over native advertising, and you want to jump on the growth bandwagon. But what exactly is native advertising and...
According to the latest stats, mobile ad fraud is costing marketers an average of $50 million per day. According to Intercetpd, from 2018 - 2019,...
“It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing”. This sentiment from the Harvard...
eCPM is the “effective Cost Per Thousand Impressions”. It is a standardized measure to compare different impression ad campaign’s effectiveness. The formula is (ad spend...
Recently, App Samurai, along with our customer Migros, were acknowledged for our supportive brand-building excellence! Thanks, MMA Global! Awards are lovely and shiny, however, the...
When it comes to mobile apps, addiction and benefit are two sides of the same coin. On one side, adults in the United States spend...
There have been many technological developments that have transformed our lives and societies. The invention of mobile devices is merely one technological drop in an...