It is a real challenge to find a smart strategy for marketing your app. With all those innovative techniques that appear frequently it is very hard to select the ones that match your purpose. It is essential to take every option into account but let’s not forget about old methods that can convince users to pay attention to your message, like email marketing. There are many reasons why you should invest in this type of campaign and we detailed them before, but with automation tools you will obtain the best results. If you don’t know what to choose don’t worry; you just need to analyze our following list and to decide the most efficient solution for your business.
Image Source: http://blog.exitbee.com/email-marketing-statistics-2016-every-marketer-needs-know/
1. MailChimp
Image Source: https://mailchimp.com/
MailChimp is probably the most popular platform which offers you a variety of options when you have to create templates for your emails. Let’s discover the main characteristics that will help you to see if this tool is suitable for you.
Pros & Cons
First of all, if you are new at marketing automation you can find a lot of guides and tutorial on the site. Relatively easy to use, MailChimp will allow you to build any type of campaign: from Facebook Ads and Instagram Ads to re – engaging strategies. The automation reports are very well structured, offering all the details you need to track your results including social media and Google Analytics integration. The downside is represented by their subscription plans that can get expensive when you have to scale your business.
Pricing Options
As for the prices, you can use this tool for free as long as you will have less than 2,000 subscribers for up to 12,000 emails per month. For unlimited emails and starting from 1,001 subscribers you will have to pay at least $20 every month.
Image Source: https://mailchimp.com/pricing/growing-business/
2. NotifyVisitors
NotifyVisitors is a powerful email marketing tool designed to help businesses maximize the value of their customer data.
With this service, customers can identify high-value email leads, segment their contact lists, and then tailor email campaigns to match each particular segment based on preference or previous interactions.
NotifyVisitors offers a host of additional services such as email scheduling, tracking and optimization. All these features come together in a package that helps businesses make the most out of their email marketing initiatives.
Additionally, NotifyVisitors boasts a slick and intuitive user interface that makes it simple for any organization to get up and running with email campaigns in no time.
Pros & Cons
Easy to create and send email campaigns, sound customer support, a single dashboard to keep track of all your campaigns, real-time analytics to track the performance of your campaigns, and advanced segmentation to send relevant content. The downside here is that they have too many features which may be complicated to understand as a new user.
Pricing Options
NotifyVisitors have different pricing plans, first is a free plan which is available at $0 per month, the other is a startup plan which starts at $49 per month and for the enterprise plan you need to contact them.
3. GMass
GMass is a special service for Gmail to send mass emails. But like any other platform it has pros and cons. Let’s discover them.
Pros & Cons
For those of you, familiar with this environment you should consider it for your strategies. It tracks opens, clicks and replies and you can work with Google Sheets. With this tool you will avoid sending the same mail twice and it offers you the possibility of setting follow – ups to make sure that your mails were opened. The problem is that the free plan is limited to 50 emails per day.
Pricing Options
Because we talked about prices, maybe you are curious to see what you need to pay for a subscription plan. The monthly fee starts from $6.95 but includes GMass footer on the emails you send and you can’t set auto follow – ups. All the other options are included.
Image Source: https://www.gmass.co/pricing
4. Drip
Image Source: https://www.drip.co/
Drip is a great solution for everything you need related to email marketing. Let’s discuss it further.
Pros & Cons
You can integrate it with every platform you can imagine and it offers you the possibility to send personalized emails, knowing how efficient are for attracting your customers. With an elegant design it offers reports for any information you need. With many triggers and actions available you are able to transform your campaign according to your interest. Sadly, all comes with a price which can become really expensive.
Pricing Options
Drip offers free options only for 100 subscribers. For the basic plan with less than 2,500 subscribers the price is $49 with the possibility of a free trial. If your budget allows you to pay this amount you should know that you have a refund guarantee if you won’t see the wanted results.
5. Sendinblue
Image Source: https://www.sendinblue.com/
Sendinblue is a very intuitive tool which offers you the solutions you need for your email campaign. We will reveal the most important aspects of this platform.
Pros & Cons
The plethora of services provided is impressive and all the categories are well structured according to your strategy. You can even target your landing page visitors for creating efficient campaigns. It offers you complete tracking reports with open and click – through data. Even though the editor doesn’t provide many features you can still have personalization options.
Pricing Options
For less than 9,000 emails per month you won’t have to pay anything but you will have limited options. If your business grows with more than 40,000 emails per month then the prices will start from $7.37.
Image Source: https://www.sendinblue.com/pricing/#tab-plan-emailplan
6. Campayn
Campayn promises great results even for beginners. Let’s see what it has to offer.
Image Source: http://www.campayn.com/features#emailDesignSection
Pros & Cons
With a drag and drop editor, Campayn allows you to create amazing messages in an easy way. It provides many triggers according to customers’ behavior and you can add Google Maps images and even calendar buttons. Additionally to segmentation options you can measure how many contacts opened your emails and also the number of clicks. It is without argue a good fit for those who are starting on the path of email marketing.
Pricing Options
In case you are wondering what you need to pay for this tool we can tell you that it is free for up to 12500 emails and 500 contacts. For more, the basic plan starts somewhere around $19 per month.
Image Source: http://www.campayn.com/pricing
7. Sendloop
Sendloop is a platform that offers solutions even for those without technical skills. Let’s talk about it.
Pros & Cons
Sendloop provides quick integration with your app or your site. It is a suitable tool for retargeting and for bringing your customers back especially in a retail businesses. You can add the desired content from your site or blog in an easy way. With this service you are able to keep your eye on your ROI. A major disadvantage is that it doesn’t offer a free option for those who want to start with a smaller group of recipients.
Pricing Options
The pricing plans start from $9 for 500 subscribers with unlimited email delivery and many other features.
Image Source: https://sendloop.com/pricing
8. MailJet
Image Source: https://www.mailjet.com/feature/tracking-tools
MailJet offers all types of services for your email marketing strategies. We will summarize the tools provided for a better understanding.
Pros & Cons
With a friendly user interface and an intuitive drag and drop editor, called Passport you will find your way to create the right message for your customers whether you choose one of the templates available or you create your own design. The reports provided offer you information about the open and click rates, unsubscribes and delivery data. With segmentation options and useful guides it could be a solution for you.
Pricing Options
If you send less than 6000 emails, limited to 200 emails per day than you can use MailJet for free. Otherwise you should pay at least $7.49.
Image Source: https://www.mailjet.com/pricing_v3
FINAL THOUGHTS
So, what is going to be? All platforms have their advantages and disadvantages but finding the right balance between your needs and the solutions offered by the tools listed above will provide you the right method for sending emails to your users in a quick and efficient way.